Geraldton tourism figures to discuss “critical period” for Mid West tourism after borders reopen

Industry leaders will on Tuesday discuss what Geraldton and Mid West tourism will look like once WA reopens its borders to the world.

The Geraldton roundtable is one of 14 events being held across the State to give those in tourism the chance to have a say on what the sector should prioritise over the next 12 months.

Among those attending the Geraldton event is State Tourism Minister David Templeman, who said the first six months after interstate travel resumed would be a “critical period” for local tourism.

“We need to ensure the industry is match-fit to capitalise on this change,” he said. “The next challenge will be the two-year period following that time, during which we will work towards achieving pre-COVID visitor numbers and spend.”

Mr Templeman said it was important for those in the industry to contribute to discussions about how to sell WA’s “world-leading and unique” tourism experiences.

“These consultation sessions will be a great opportunity to seek (industry representatives’) feedback, as the people who know tourism best, so we can plan ahead for future success,” he said.

Premier Mark McGowan this month revealed his border transition plan, saying WA would not remove interstate travel restrictions until 90 per cent of eligible West Australians were fully vaccinated against COVID.

It is expected this target will be reached by late January or early February.