Geraldton looks to boost tourism

The City of Greater Geraldton is considering a 3D laser light installation and an ocean pool at the foreshore as two potential attractions aimed at boosting tourism revenue.

The City, in partnership with the Mid West Development Commission, is seeking tenders for specialist tourism experts to explore the projects as part of a pre-feasibility study.

The study will assess the potential economic tourism benefits, including increased tourist visits, length of overnight stays and local spend.

City of Greater Geraldton Mayor Shane Van Styn said there was great potential to enhance the region’s profile as a tourism destination.

“The success of the recent triple J One Night Stand concert demonstrated the effect high-value events and attractions can have on our local economy,” he said.

“That event injected an estimated $1.5 million into the community, with local businesses and community groups praising the event for the amazing financial benefits.”

While no decision has been made by council on either of the projects, Mr Van Styn said the two potential attractions were in line with the City’s strategic plan for tourism.

“The pre-feasibility study is part of proper due diligence so that the council can consider the proposals on an informed basis,” he said.

“The Geraldton foreshore has undergone significant redevelopment recently providing an iconic attraction for the local and visiting public.”

Mid West Development Commission chairman Murray Criddle said the pre-feasibility work for the concepts was essential to determine their economic viability, which will be important if external funding is to be sought.

“Any projects wanting to be considered for Royalties for Regions funding need to be supported by robust economic analysis and this is why these pre-feasibility works are vital,” he said.

Mr Van Styn said cost impacts on delivering and operating both projects will also need to be considered.

“Council are highly focused on delivering quality and cost-effective services to the community,” he said.

“Any proposals that have the potential to increase these cost structures must be carefully considered and weighed up in terms of economic benefit they could deliver against increased cost to ratepayers.”