Artist hopes tape will teach a valuable lesson

Former Strathalbyn Christian College music teacher Asher Graieg-Morrison wanted to push himself to be more creative, so he set himself the challenge of recording one piece of music a week for 10 weeks.

He then went a step further and released a professionally recorded limited edition of the original songs on cassette.

“I’ve been doing digital releases for years, but a physical copy makes it feel more tangible, ” Mr Graieg-Morrison said. He describes his music as “somewhere between soundtracks and folk”.

It was a project of tiny proportions; just 10 cassettes were dubbed and sold online through Mr Graieg-Morrison’s Bandcamp profile.

He said he hoped the non-digital format would cause listeners to appreciate the music in a new way.

“If people have to dig out their cassette player from the garage and dust it off, all that effort stops them in their tracks and causes them to really listen to the music, ” he said.

He said he didn’t record the cassettes to make money and sold them at a price that covered costs and to make a point to music lovers.

“The attitude of the general public towards music in the past few years has been rather hypocritical; people love music but aren’t willing to pay for it, ” he said.

Mr Graieg-Morrison and wife Jess are in Sydney preparing to move to Canada this month where they will pursue teaching opportunities.

Follow his music at http://ashergraiegmorrison.bandcamp.com/.